Compelling Designs. Lasting Impressions.
Hi, I'm Ellie:
UX Designer & Design Discipline Lead
With a passion for storytelling through design, I specialize in crafting graphics that capture attention and communicate your brand's message powerfully. From marketing campaigns to merchandise visuals, my work is dedicated to creating memorable experiences that resonate with audiences and leave a lasting impact.
Explore my projects to see how thoughtful design can transform ideas into compelling narratives.
Make it stand out.
It all starts with understanding your company's vision and goals. Next, add in strategy, expertise, and a dash of delight. The result? Designs that not only capture attention but elevate your brand, driving meaningful connections with your customers.
Romance genre stickers and merch
Romance novels are the highest-earning genre of fiction, outselling all other genres by a significant margin. As of May 2023, they have generated over $1.44 billion in revenue, with sales continuing to rise. Romance readers, myself included, are passionate about their love of reading and fervently believe that the world always needs more stories of hope and belonging. Inspired by these amazing readers, I created a set of stickers and merch designs, which I offer through my small online shop.
Brand & Packaging System
The best branding and package design doesn’t just focus on big-picture market trends. It’s important to understand your customers as consumers and users, of your products, digital properties, social media and merchandise. That means leveraging user experience best practices, user research insights and more to create deeper connections that tell a story not just to your customers, but with them.
I create branding and packaging for products, from small lotions, to album covers, bands, clothing, conference merchandise, even large billboards that grace the L.A. skyline. Scroll down to see more examples in action as well as social media additions.
Just for fun
Over the years, I have created several creative designs just for fun
Red Bull Concert Series Logo, Social Marketing & Billboard
As part of Red Bull’s international concert series, I was hired to create a logo and a series of social media designs like Snapchat filters and presentations. My designs for Red Bull were used worldwide, including on-stage with the Smashing Pumpkins and on large billboards across Los Angeles.
Book cover designs & merch
I’ve created a few book cover designs, including a set of zombie novels that I am too afraid to read.
And for a yet-to-be-released paranormal romance novel
